Marketing Qualifications
Making eBusiness Easy
Marketing Qualifications
Marketing is exciting, but something of an unknown quantity! It is not something you can master overnight. And, whatever you do in life you want to be the best. So, if you are already interested in marketing or you are considering a career in marketing, this site will be of serious interest to you.
The American Marketing Association (AMA) states, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
But why so complicated? A marketing oriented company or organisation determines what its current and potential customers desire, and then builds the product or service to meet their needs - not just once but, by staying interested and in contact, over and over again.