Introductory Certificate in Marketing - Marketing Qualifications

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Introductory Certificate in Marketing

The Introductory Certificate in Marketing is a 45 hour course accredited by the Chartered Institute of Marketing which has been designed to appeal to a wide range of people who may wish to develop a basic understanding of the principles and practice of marketing. The course aims to provide the building blocks from which a deeper and fuller appreciation of marketing can be developed and will help individuals take steps towards achieving personal, learning and career goals.

Who is this qualification for?

The Introductory Certificate in Marketing is for anyone over the age of 17 wishing to gain the basic skills in marketing.

It is not necessary to have any previous experience or knowledge of marketing to join this course. You may already be working, possibly working in marketing or you may be looking for a job in marketing.

Programme Content

These training opportunities can be delivered in a variety of ways - to suit your your organisation or your own personal circumstances. These include evening classes thru to distance learning courses. By the end of 2008 we will also be introducing online learning to supplement both of these more traditional skills delivery routes.

Unit 1: Essentials of Marketing

  • Marketing and the changing environment
  • Understanding customers

Unit 2: The Application of Marketing

  • The tools of marketing
  • Marketing in context

Aims and Objectives

The aims and objectives of the CIM Introductory Certificate in Marketing are:

  • To show how a range of environmental factors can influence how an organisation operates.
  • To explore methods of research and information gathering and their relationship to marketing practice.
  • To highlight the importance of understanding how customers make buying decisions, and the factors that affect those decisions.
  • To help students identify target markets and use appropriate techniques for addressing those markets.
  • To demonstrate how information and communications technology can be harnessed for use in marketing applications.
  • To illustrate the application of marketing principles in a wide range of organizational contexts.

The benefits of gaining the CIM Introductory Certificate in Marketing are:

  • Opening doors that before seemed impossible.
  • Take your first steps on the pathway to a successful career in marketing.
  • Add value to your job by understanding the basic marketing tools.
  • With this CIM course, gain a recognised marketing qualification
  • Maximise on your professional development: while working with the distance learning marketing course.

Assessments

You will be required to complete

  • Two Assignments;
    • Essentials of Marketing
    • The Application of Marketing
  • One Multiple Choice Question Exam - One hour with 30 questions

In order to achieve this marketing qualification you need to pass all of the above assessments.

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