Selling Skills for Retailers - Marketing Qualifications
Making eBusiness Easy
Selling Skills for Retailers
Cross Selling and Up Selling for Retailers
Overview
This workshop is designed for those who are new to Retail or need a refresher. This highly interactive workshop focuses on learning and practising the fundamentals of a consultative yet persuasive approach to selling.
Duration from two hour topic modules (£149), half day sessions (£249) to a full day (£445), all including materials. Prices plus VAT at prevailing rate.
Group Size Up to 15
Who should attend?
Anyone who is in retail sales environment.
How will you benefit?
You will learn to work with others to review and develop your own customer service skills.
What the programme covers:
- What is selling? The Benefits of effective selling, for you & the organisation, characteristics and behaviours of an unsuccessful sales person, characteristics and behaviours of a successful sales person.
- Effective communication for face to face sales, positive verbal & body language, recognising a sales process, maximising the early moments with the customer.
- Managing the customer response, fact finding, wants versus needs – maximising “wants”, effective questioning techniques developing your listening skills.
- The buying process, grabbing attention, generating interest, creating desire and action, how to gain commitment to the sale.
- Handling resistance and objections.
- Closing skills / gaining commitments to next steps.
- How to deal with problems with returns.
- Link or cross selling.
- Accessibility. Providing an accessible service, language and cultural diversity, welcoming customers of all ages.
- Dealing with other difficult situations. The causes of dissatisfaction, handling complaints and resolving problems.
Programme delivered by Bill Shearer (MBA, PGCE, MCIM, Dip M.)